Allergy Awareness is Broken: What Actually Works in the Real World
Forget empty slogans. Discover actionable steps to make life safer for families with nut allergies.
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From the notebook.
Thoughts, observations and updates on allergies, mindset, and the tech and treatments changing the game.
How the Food Industry Profits from Allergy Fears
Explore how the food industry exploits allergy fears while doing the bare minimum for sufferers. A critical examination of industry practices.
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Read Awareness Doesn't Cut It: True Advocacy for Nut-Allergic Kids
Allergy 'awareness' campaigns fall short. Discover what truly works in protecting kids with nut allergies without sugar-coating reality.
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Read Awareness Campaigns Are Killing Our Kids: Why Stickers Don't Save Lives
They're spending millions on colourful posters while children die. Here's what actually works—and why the 'awareness' industry is failing us all.
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Read Cooking at Home: Breaking Free from Processed Foods to Stay Nut-Safe
Break free from processed foods and keep your kitchen nut-safe with practical tips and real-world solutions for managing severe nut allergies.
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Read Navigating Product Recalls: A Realistic Approach for Dining Out with Nut Allergies
Practical advice on handling product recalls when dining out with nut allergies, ensuring safety without unnecessary stress.
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Read Why Allergy 'Awareness' Campaigns Fail (And What Works)
Discover why allergy awareness campaigns often miss the mark and learn what genuinely effective strategies look like for all allergens.
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Read Food Industry's Allergy Game: Fear and Profit Unmasked
Discover how the food industry profits off allergy fears while doing little for sufferers. Uncover the truth and demand genuine action.
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Read Stop Apologising, Start Demanding: A Radical Allergy Reframe
Stop apologising for food allergies. Demand better accommodations, safety, and understanding for everyone facing severe allergies.
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